A family tradition that began with one of the first Dunkin’ Donuts franchises in Massachusetts has evolved into a growing regional donut company that celebrates both heritage and innovation.
Rocco’s Donut Company opened its first location in Millbury in 2018. Since then, the business has expanded to three additional central Massachusetts communities: Westborough, Auburn, and Worcester. The company stands out in a competitive market by offering oversized, handmade donuts that emphasize quality and creativity.
The business was founded by Joe Estrella, who grew up immersed in the donut industry. His father owned one of the first Dunkin’ Donuts franchise locations in Saugus, giving Estrella firsthand experience with the donut business from an early age. The company carries his father’s name, Rocco, honoring the family legacy while building a new chapter in the Massachusetts donut landscape…