Wayfair, the home-goods retailer, has opened its first smaller-format prototype brick-and-mortar store in Columbus, Ohio, at 1551 Gemini Place, according to our news partners at WBNS-TV in Columbus.
The new location, which recently opened on Thursday, marks the company’s expansion beyond its e-commerce origins with a new physical retail strategy.
The 70,000-square-foot store is designed to test new ways of bringing Wayfair’s shopping experience to customers in a smaller footprint…