Behind the growing cluster of national retailers hanging their shingles at the center of Magazine Street’s Uptown commercial corridor is a Tennessee native who fell in love with New Orleans while attending grad school — and who has continued to market the city after moving to New York.
Retail adviser Carly Ibach started her career in Dallas at the corporate buying office for Neiman Marcus after majoring in public relations. Seeing the writing on the wall for the department store business, she pivoted to pursue an MBA from Tulane’s Freeman School of Business. That led to an internship at the local firm SVN Urban Properties, bolstering her understanding of the nexus between brand identity and store location.
In 2024, Ibach moved to New York to join Capricorn Retail Advisors as a director, but she’s remained involved in the New Orleans retail scene — where her focus has been on pitching locations on Magazine Street to national brands, earning her the nickname “Queen of Magazine” from the founder of her new firm…