With rising food prices, a routine trip to the grocery store can feel like a luxury. In California, high-end grocery stores such as Erewhon, where custom smoothie kits go for a $100, are becoming increasingly prominent in this K-shaped economy.
According to the Food Institute, luxury grocery stores are thriving as they attract affluent shoppers and Gen Z consumers who are embracing premium foods and curated shopping experiences, prompting chains like Erewhon to expand their footprint across Los Angeles County.
Additionally, with the rise of the MAHA (Make America Healthy Again) movement and increasingly savvy consumers seeking greater transparency about what is in their food, products made with few or no additives are gaining traction among California shoppers…