(ONTARIO, Calif.) — NEWS: Last year, more than 7,000 pedestrians were killed when struck by cars (some 700 of those were children) and tens of thousands more were injured. MAGLITE® flashlights have been featured in kids’ entertainment over the years, most notably in the Nancy Drew books and, more recently, in the “Dora the Explorer” live-action film. The brand’s longstanding annual commitment to roadside traffic safety awareness led to the creation of the Safe Road Adventures K-5 Curriculum through Pedestrian Safety Institute (PSI), a roadside safety initiative that MAGLITE® partnered with several years ago to combat roadside fatalities.
Upon the request of Tony Maglica, Sr., the 96-year-old founder and inventor of the iconic MAGLITE® flashlight, the PSI team went to work and came up with Safe Road Adventures™, a free 5-week, 15-minute-a-week curriculum that teaches kids how to be safe around vehicular traffic through core principles lessons, workbooks, drawings, and an original “Cross The Road” song and dance with the animated characters of Maggie The Chick and her friend Sol The Duckling.
For participating schools, this curriculum will culminate in a school-wide assembly, cementing the principles of roadside safety in the minds of K-5 students. For teachers, this free curriculum is an easy add-on to their current lesson plans. For parents and homeschoolers, it is a fun weekly activity that will potentially save the lives of their children…