Midlands Media Group has found its missing piece. South Carolina native Robb Reel joins Country WUDE 94.3 The Dude in Forest Acres/Columbia as Brand Manager, morning host, and company Creative Services Director.
What We Know: Reel officially starts August 3. He comes from WVRC Media Classic Country 96.1 WKWS in Charleston, WV, where he served as morning host since 2023. His previous stops include WFMS Indianapolis, KGGL Missoula, WSCH Aurora, WDWQ Terre Haute, and WYGB Columbus. The new morning show will be called “Up Reel Early.”
What’s at Stake: The Dude holds a distinct brand position in the Columbia market. However, local personality has been the gap. Stover made clear that Reel’s role is to make the human element come to life. A strong morning show can anchor a station’s ratings and deepen community ties significantly…