Marketing agency Element Three is expanding its data and dealer network capabilities through the acquisition of dealer analytics firm Sextant, a move aimed at giving powersports OEMs a more comprehensive view of dealer performance, market coverage and marketing effectiveness.
Announced July 28, the acquisition combines Element Three’s marketing services with Sextant’s dealer network analytics platform, creating a single offering designed to help manufacturers make more informed decisions about dealer development, product allocation and go-to-market strategy.
Sextant, based in Colorado Springs, Colorado, provides dealer network analytics and software to manufacturers in the powersports, RV, marine, commercial vehicle and heavy equipment industries. The company’s platform is built on a national dealer database covering more than 55 brands. It incorporates vehicle registration and market data to help manufacturers evaluate dealer placement, competitive coverage, service opportunities and overall network performance.
Element Three, headquartered in Carmel, Indiana, said the acquisition addresses a longstanding disconnect between marketing initiatives and dealer performance management…