Santa Barbara Is Making the Bed-and-Breakfast Cool Again

When one thinks of the bed-and-breakfast, they may conjure images of a tchotchke-chocked home with too many cats and dusty floral bedspreads.

It was those stereotypes — and a desire to rewrite them — that drew childhood friends Lucas Martinez and Jason Bertoli, co-founders of Hearth Hospitality, into the business together.

“We had this idea that we could operate an old bed-and-breakfast in a more modern way,” Martinez said, “and make it appeal to younger people of our generation.”…

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