The Psychology Behind What You Hear on the Radio
If you’ve spent any time listening to the radio in the past twenty years, you probably figured that the music that was played was just a random sampling of popular songs.
Back in the day, disc jockeys would curate the music you’d hear based on their whims, tastes, and music knowledge. But more recently, much of it has become automated. One thing that has remained the same is that there’s actually a great deal of psychology involved in how a radio station is programmed.
They look at male and female voices, the tempo, when the song was released, and various other elements. It’s so important that radio companies actually spend quite a bit of money for consulting firms to help them curate the music.
Why Radio Stations Play More Nostalgia During Political Years
I’m going to pull back the curtain for a minute and share one of the most interesting bits of radio psychology that our company filled us in on…