Aiken woman turns experience helping businesses into coffee shop

AIKEN, S.C. (WRDW/WAGT) – A new coffee shop has opened on Richland Avenue in Aiken’s Eastside Village, offering coffee, pastries, a lunch menu, a lounge with books and a dedicated space for game nights.

Heather Willaby, owner of Parlour Coffee and Company, works in her day job helping others launch businesses — guiding them from sign-up through opening and into ongoing operations.

She comes from a family of restaurant owners and said she wanted to apply that experience to a business of her own.

From a landlord’s suggestion to a coffee shop

Willaby said the concept came together after a conversation with the building’s landlord…

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