When Jeff Covitz took over his family’s menswear business more than 15 years ago, he was 30 years younger than most of his customers.
Covitz’s grandfather, Leo Zemelman, immigrated from Poland in 1960 and worked as a tailor before opening Leo’s Tailor Shop in Brookside, where he ran the business for nearly five decades. Zemelman later taught Covitz’s father, Rick, the trade, who went on to open Rick’s Tailoring and Menswear in 1978.
Rick died relatively young, leaving Covitz to carry on a business centered around a generation of men who put on a suit every morning to go to work. Covitz, then 30, saw that how men were dressing was changing, and he decided to pivot…