I stood in the 25,000-square-foot TruckHouse facility gazing upon an incredible behemoth—a shiny, new truck getting ready to roll out to the customer.
It costs more than a new Ferrari. It is incredible to behold. (I say this as a car-and-truck guy with five 4-wheel drive trucks, including the greatest of all—the 1972 International Scout II.) It was a giddy moment, looking at this overland expedition gamechanger.
Six years ago, Matt Linder had come to my office at the University of Nevada, Reno, College of Business’ Ozmen Center, looking for help on his business plan. He and his partner were interested in the $50,000 first prize to jumpstart their new biz, TruckHouse. Linder believed there was a need in the off-road vehicle industry for a “marine-quality” overland vehicle…