The J.M. Smucker Co. is updating Jif packaging for the first time in more than 30 years, with new graphics beginning to ship in October and rolling to shelves in waves through fall and early winter.
The redesign keeps the tri-color banner but drops the shadow behind the lettering for a flatter, higher-contrast look intended to hold up on shelf and in e-commerce thumbnails. New imagery across the packaging shows snacking uses beyond the sandwich.
In addition, Jif To Go products are being renamed Jif Dippers…