KCAL-FM 96.7 shifts to “All Music, All the Time” classic rock Saturday. Anaheim Broadcasting reduced on-air talk to emphasize songs and artists across generations.
What We Know: Anaheim Broadcasting rebuilt KCAL around listener-preferred classic rock hits. The format features broader song selection spanning multiple generations while emphasizing fewer interruptions throughout the day. Notably, COO Kelly Sanders emphasized they “built it right here at home.” Meanwhile, sister station KOLA-FM 99.9 operates a classic hits format alongside KCAL’s new classic rock direction.
What’s at Stake: The format change strategically gives Anaheim Broadcasting two distinct music brands in the market. Furthermore, advertisers gain two separate options for reaching established adult consumers. Additionally, KCAL maintains its longstanding Inland Empire presence through strategic differentiation from competitors. Ultimately, the strategy positions both stations as consistent listening options for the region’s audiences…