New OC Mega Mart gives Calif.’s crowded Asian grocery store scene a big new jolt

Southern California has no shortage of specialty markets, from warehouse-style emporiums selling sweets to the so-called “Costco of Thai food.” And now, a popular Bay Area powerhouse has decided to enter the market with its first SoCal location.

Korean grocery chain Mega Mart, which launched in South Korea in 1975 and debuted its first U.S. location in Georgia in 2010, opened its doors in La Habra, a midsize suburban city in northern Orange County, on Oct. 29. The company has stores in Fremont, Sunnyvale and East Palo Alto. The East Palo Alto store, the company’s largest in the Bay Area at a whopping 50,000 square feet, just opened last year.

Known for its wide selection of produce, marinated meat, fresh sushi, ramen, imported Korean specialties and extensive K-beauty section, Mega Mart celebrated its grand opening with a ribbon cutting, as well as four days of giveaways of items like branded tumblers and golf umbrellas. The opening attracted long lines of customers, as seen on social media, as well as influencers who posted about the shop’s offerings…

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