Anchorage restaurant Waffles and Whatnot is testing its franchise model by selling rights to the Muldoon location to its head chef and general manager. The business founded by CEO Derrick Green recently announced that Kelvin Guzman has become a franchisee.
“I’ve been dreaming about this place for years,” Guzman says. “Derrick did all the homework for me to be able to own this place. It makes my dream come true faster.”
A Decision, not a Whim
Green started Waffles and Whatnot as a pop-up stand in 2016 before moving into a storefront location as a home base for catering.
“Waffles and Whatnot in general is about bringing people together,” Green says. “You hear me say that we accommodate nearly all allergies and food restrictions. That’s not a cute saying, and it’s not just something that we’re trying to do just on a whim; it’s a decision: to provide a platform that allows people to come back together again.”…