Goal? Fort Worth small businesses hope for an economic screamer from World Cup

Rex Benson wanted something as big as Texas to draw attention to his sports bar, Rex’s Bar & Grill, during the 2026 FIFA World Cup.

“I told my team I basically wanted a soccer ball so large that NASA could see it from space,” he said. “I’m not quite sure I understood just how large a 25-foot soccer ball would actually be.”

The large black and white inflatable soccer ball emblazoned with the restaurant’s logo did as Benson hoped: It made an impact. Fans have been plentiful during the first week of the World Cup matches, to Benson’s relief…

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