According to public filings, Sally Beauty plans to open a new store at 5311 Colleyville Blvd., Suite 201, as early as mid-August. Sally Beauty is known for offering an inventory typically reserved for licensed professionals, made accessible to everyday shoppers, including an extensive selection of hair color, hair care, skincare, and nail supplies.
What Now Dallas spoke with brand representatives, who shared that the location will feature Sally Beauty’s updated retail format, which the company is rolling out across new locations nationwide.
According to the brand, the new format is designed to feel less transactional and more experiential, catering to both professional stylists and everyday beauty enthusiasts alike with lower shelving and curated shopping areas built for beauty enthusiasts…