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Good Good, the popular golf content and apparel brand, has issued a formal apology after a promotional video sparked significant backlash. The clip, designed to promote a new driver co-developed with Callaway, featured founder Garrett Clark pushing a woman to the ground as she reached for the club. Standing over her, Clark said, “Do not touch my new driver.”
Though intended as a joke, the video was widely condemned for trivializing violence against women. Following the negative response on social media, Good Good promptly removed the video and released a statement expressing regret: “We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand.
We have since taken that content down and sincerely apologize. Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission moving forward.”
Callaway also responded, expressing disappointment and appreciation for Good Good’s swift action. “We are disappointed by the content that was posted, and are appreciative of Good Good for addressing this. We look forward to working together to ensure a more inclusive space in golf,” the company said.
The incident attracted attention from the PGA Tour, which has increasingly embraced golf influencers like Good Good as part of its outreach efforts. Good Good recently secured naming rights for a new tour event set to launch in Austin, Texas, this fall, and has been involved with the revival of the Golf Channel’s reality show ‘Big Break,’ with the winner earning a spot in the Good Good Golf Championship.
In light of the controversy, the PGA Tour issued a clear statement distancing itself from the video: “The PGA Tour believes in golf’s ability to bring people together and create a welcoming environment for all. We do not condone violence in any form, and the since-deleted video does not reflect our values or commitment to inclusivity and respect.”
The episode serves as a reminder of the sensitivities involved in brand marketing, especially within a sport striving to broaden its audience and foster a respectful environment for all participants.