The Masters transforms Augusta into one of the most exclusive destinations in sports, which is a big part of the allure. But outside the gates of Augusta National Golf Club, something else also brought people together. It was something that felt just as tailored and elevated, but it was rooted in a different kind of influence.
If you golf or follow golf apparel, you’ve likely heard of Malbon. Founded in 2017, the Los Angeles based brand brought its fresh take from the beach state to the Peach state for Masters week. Known for blending street style with performance design, Malbon has quickly built a global following by challenging golf’s traditional look and drawing in a new generation of players.
Even as Malbon reshapes the traditional look of golf, much of the culture surrounding the Masters still leans heavy on tradition in a different ways, including how brands do business…