Alpine Automotive Group of Denver in February acquired Len Lyall Chevrolet in nearby Aurora. The store is Alpine’s first Chevrolet franchise, and it brings the group’s total number of rooftops to seven. Alpine Chevrolet, as the dealership is now known, has a lot of unrealized potential, Ivette Dominguez Drawe, the group’s co-owner, told WardsAuto in a Zoom call.
The former owners, the Lyall family, had owned it for some 50 years and “they weren’t really running it for growth,” Drawe said. The dealership’s inventory was “way below the inventory level needed to support sales and overall operations,” she said in a subsequent email.
The Alpine group’s “number one priority” is to increase new-vehicle inventory, Drawe said. “If you aren’t used to doing a good amount of volume, you get into a rut,” she said.
Running it for growth, grabbing F-150 customers
The Colorado market in general is in a little bit of a rut based on the first-quarter sales figures. According to the Colorado Automobile Dealers Association Q1 2026 Colorado Auto Outlook, new light-vehicle registrations fell 18.4% compared to the same quarter in 2025 to 43,514 units. Of that, light-truck registrations fell 15.6% to 39,698 units. Chevrolet registrations in the first quarter fell 23% to 2,598…