Birmingham has a way of producing people who build things with intention. Tommy Mayfield is one of them.
In February 2026, Mayfield quietly launched something he believes the sports drink industry has been missing for a long time — a hydration product with nothing to hide.
NU/KE Hydration, the clean sports drink he founded and leads as CEO, didn’t arrive with a celebrity endorsement or a splashy campaign. It arrived with seven ingredients, one flavor, and a philosophy that runs deeper than what’s inside the can…