Ella Cafe, a community-focused coffee brand based in Plantation, Florida, is embarking on an ambitious franchising push with plans to reach more than 100 locations within five years, according to Greg Koffler, the company’s Chief Development Officer.
Koffler, who brings more than two decades of franchise development experience in the food and beverage industry, joined Ella Cafe five months ago to build the systems and processes needed to scale the brand nationally. The company currently operates three locations in South Florida, with a fourth under construction in Fort Lauderdale.
“We are experiential in nature,” Koffler said during today’s Business Trends Today episode. “We want to be that community cafe where people come, do their homework, have their study groups…. We’re not a transactional brand.”…