Colorado transfer Justin Neely brings more than rebounds to Boulder

Colorado is not just getting one of the best rebounders in college basketball. The Buffs may also be getting one of the more interesting personalities entering the Big 12.

New Colorado forward Justin Neely opened up during Southern Conference media day at UNC Greensboro about life away from basketball, revealing interests that stretch far beyond the court.

“For me, I got my own clothing brand and I do food reviews on the side,” Neely said.

The Miami Beach native explained that the clothing brand, called “Justfro,” started with help from his father, who previously owned a clothing store on South Beach.

“My dad and me came up with the idea,” Neely said. “He had his own clothing store on South Beach in the early 2000s for a couple years. He sold custom sneakers. So we created my own brand for me. It’s called Justfro.”…

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