A white paper bag from B&W Bakery rarely stays white for long. By the time it reaches the car, powdered sugar has dusted the passenger seat, raspberry jelly is threatening to escape through the first bite, and somebody is already suggesting that one donut was never going to be enough.
That little mess is part of the pleasure. On Main Street in Hackensack, this old-school bakery has spent generations proving that breakfast does not need fancy glazes, cereal toppings, or photogenic gimmicks to be memorable.
Its jelly donuts are soft, generously filled, and unapologetically traditional, the kind that require two hands and at least one napkin. They share the display cases with butter cookies, Danish pastries, fruit pies, breads, and the bakery’s nationally famous crumb cake, yet they never feel like an afterthought…