Homeland Security launched a brand new initiative Wednesday aimed at protecting children from online predators.
It is called “Know 2 Protect.”
The announcement was made in New York because of the campaign’s corporate and nonprofit partners who are helping promote it with tips like how to spot fake profiles and keep settings as private as possible.
Secretary of Homeland Security Alejandro Mayorkas says the initiative will not only prevent abuse and empower young people, but it will educate their parents and guardians as well.
The effort offers practical tips on spotting the signs of online grooming and abuse so kids don’t have to feel embarrassed about it.
The new federal campaign is now flooding digital platforms including Snapchat.
Snapchat’s platform safety lead, Viraj Doshi, say the initiative fits in with the company’s existing efforts to keep predators away from kids.
“We employ a series of proactive and reactive technologies and assist law enforcement agencies in their investigations to bring abusers to justice,” Doshi said.