New York, New York – In front of L’industrie Pizzeria, as at many other New York restaurants and shops, customers line up behind barriers – in this case, all to grab a prized pizza slice.
Not everyone in America’s biggest city finds standing in line to be a chore. The power of social media trends means that for some, waiting for hours is an attraction in itself.
“It’s gotten pretty crazy in the city recently,” food influencer Ali Chilton, who has 168,000 followers on Instagram, told AFP.
“Some would blame me for the lines at some of those places,” the 31-year-old said, citing a craze for hot chocolates at dessert shop Glace after a video she posted in 2023 racked up tens of millions of views…