Lil’ Drug Store Products, Inc. has completed its acquisition of Navajo Incorporated‘s health, beauty and wellness business, including its trial and travel division. The deal takes the convenience-channel HBC distributor into grocery and drug for the first time.
The trial- and travel-size health and beauty sets that Denver, Colorado-based Navajo has supplied to grocery and drug retailers for decades now come under LDSP, the Cedar Rapids, Iowa-based distributor whose category management and brand partnership services reach more than 180,000 retail locations in convenience, travel, hospitality and alternative channels. Grocery and drug retailers gain access to LDSP’s supply base, which includes partnerships with P&G, Haleon, Kenvue, Prestige Consumer Healthcare and others, along with its category and consumer insights and merchandising programs.
‘A more comprehensive retail solution’
“This acquisition extends our strategy to provide consumer health and personal care suppliers with a more comprehensive retail solution,” said Chris DeWolf, president and CEO of LDSP. “Navajo’s strength in grocery and drug complements our leadership in convenience and travel, expanding our brand partners’ ability to reach consumers wherever they shop.”
The transaction, effective Sept. 4, positions the family-owned company as a single-source retail partner for consumer health and personal care suppliers, adding new customers, categories and distribution points…