The Hondo Rodeo Fest is one of the most lucrative new professional rodeos. The limited athlete format means many of the best rodeo athletes in the world will compete against each other night after night, battling it out for their cut of The Hondo’s $1 million payout.
The Hondo was hosted for the first time in 2024 in Phoenix, Ariz. James Trawick and Blake Cody, the founders of The Hondo, had the idea to host the rodeo, and they were able to bring it to life after finally securing a venue for 2024. Trawick has a history in rodeo, and Cody in the music industry. Together, an event like The Hondo just made sense.
“Our backgrounds kind of converged in this idea of bringing rodeo and music together at the highest level, packaging it, and taking it on the road,” Trawick said. “We’ve had a lot of fun building so far, and we’re excited about the future.”…