CHARLOTTESVILLE, VA (CVILLE RIGHT NOW) – Owner of Harmony Wine and Charlottesville native Matt Harmon was recently featured in the video series “Heart & Soul,” a production of the Virginia Tourism Corporation.
Harmon, who started his business, Harmony Wine, in 2020, has become one of the foremost authorities on wine in the state and has done much to achieve his original goal to “make wine less intimidating.” Outside of his business, Harmon also curates wine tours around the Charlottesville-Albemarle area.
“Heart & Soul” as a campaign began in 2021, following VTC conducting statistical research with the aid of strategic communication firm JMI, into how Black travelers in Virginia chose their destinations and what they did when they arrived there. The campaign’s creative lead, VTC social media specialist Liza Mickens, told Cville Right Now travelers needed to see themselves in a space and know that it is welcoming, and much of the time, getting to know a recognizable figure who can act as a “people bridge” can help with that…