The familiar voice of WKRP in Cincinnati star Gary Sandy welcomed listeners to the new WKRP in Cincinnati on the radio at 6 a.m. Monday, as “The Oasis” 1970s rock music stations brought the beloved call letters to the Queen City airwaves for the first time.
“We play essentially the same music that they played on WKRP. It made more sense for us to do this than any other station in town,” says Jeff Ziesmann, who owns the three-station network which beams the new WKRP from northern Kentucky to north of Dayton.
The stations teased the switch by airing the WKRP theme song continuously since midnight.
Ziesmann bought the call letters in April from a tiny Raleigh, N.C., low-power FM station which had announced their availability in January as a fundraising effort…