HOPKINSVILLE, KY (CHRISTIAN COUNTY NOW) – Ruffled Willow opened their doors to the Christian County community in 2019 when owner Danielle Renshaw felt there was a need for an upscale, luxury wedding florist in the area. After being opened several years, Renshaw said it’s overwhelming to have established such a meaningful relationship with community members, and she’s thankful the store plays a big part in people’s lives.
“There wasn’t anything at the time where you could go in and seek a professional about your wedding flowers,” Renshaw said. “At first what we liked to say was that we were a boot-strap company; we did everything ourselves and had a home-base studio until 2020 when we opened a studio location.”
After moving to the new studio in 2020, they continued to do 50 or more weddings per year. However, Ruffled Willow pivoted their business model around three years ago, she said. “We decided to pivot and expand into the retail, gift and houseplant side of Ruffled Willow. That’s when we opened our first brick and mortar location.”
Not only does Ruffled Willow sell houseplants and pots, but staff will also pot them for free if patrons buy one of the items from their brick-and-mortar location…