Nike officially came on board as the shoe and apparel provider for Gamecock athletes as of Wednesday. The school had previously announced a ten-year contract with Nike worth 75 million dollars. Seventy million of that will be product.
“This partnership marks more than a change in apparel. It represents a shared vision for excellence, competition, and the continued elevation of the South Carolina Athletics brand,” athletics director Jeremiah Donati said in a statement. “We are proud to join the Nike family and look forward to providing our student-athletes, coaches, and staff with the very best in athletic performance and brand representation.”
The switch to Nike ended a 19-year relationship between USC and Under Armour…