A celebrity-led real estate agency launched in California this week, making a big bet on the Golden State as it establishes a presence in the state’s largest markets.
Serhant, the brokerage founded by Ryan Serhant, best known for his time as the star of Bravo’s “Million Dollar Listing New York,” announced the company has expanded to San Francisco, Los Angeles, San Diego, Orange County and Tahoe. Serhant, who stars in and is an executive producer of Netflix’s “Owning Manhattan,” told SFGATE his company is uniquely well-positioned to operate in California since there’s no place that better understands “the intersection of media, technology, and real estate, and that is in our DNA.”
In addition to the offerings of a traditional brokerage, the company has built an internal proprietary artificial intelligence platform for administrative real estate tasks, maintains an in-house production studio, and also operates an education and training platform. “It’s the only AI real estate firm in the United States,” Serhant said…