Whataburger isn’t where Texans go when they can’t think of anything else. It’s where they go because they specifically want Whataburger, at any hour of the day, with a very specific order that they’ve been placing long enough that it feels like part of their identity.
Harmon Dobson opened the first Whataburger on Ayers Street in Corpus Christi, Texas in August 1950 with a goal to make a burger so big it took two hands to hold and so good that customers couldn’t help but say “What a burger!”
The Texas Legislature even designated Whataburger a “Texas Treasure” in 2001…