KB Home is officially planting its flag in metro Atlanta, closing on roughly $5.2 million worth of land in Gwinnett County for a new community called Whitley Meadows. The Los Angeles based homebuilder is planning about 110 homesites on three parcels and says the deal marks its first formal entry into the Atlanta market. The company is eyeing an early 2027 opening, with homes expected to range from about 2,000 to 3,100 square feet.
Deed records reviewed by the Atlanta Business Chronicle show an LLC tied to KB Home paid about $5.2 million for three parcels in the Bethlehem area of Gwinnett County, with the transaction documented in county filings.
What KB Home Is Planning
According to a company release distributed via PR Newswire, the land will be developed as Whitley Meadows, a single-family community with homes between roughly 2,000 and 3,100 square feet. Planned amenities include a pool, cabana, playground and walking trails, the kind of checklist that tends to draw suburban buyers looking for a one-stop neighborhood package.
The same release names Bill Schmidt as Division President in charge of KB Home’s Atlanta operations, signaling that the builder is not treating this as a one-off experiment but as the start of a broader push into the region.
Why Builders Are Buying Here
The Whitley Meadows deal lands at a moment when Gwinnett County is seeing a new wave of big-ticket investment that is changing how its land is valued and used. Recent coverage has highlighted the Rowen research and innovation hub and a planned UCB manufacturing campus as major job and development drivers in the area…