H-E-B rival stakes claim on $40M store in fast-growing Texas city

All eyes are on North Texas as two retail giants prepare for their debuts. One of H-E-B’s business rivals recently announced it is setting down roots in a Dallas suburb.

The Ohio-based chain Kroger plans to build in Fate, a booming area along Interstate 30. With a little over 31,000 residents, Fate has been named by the marketplace platform StorageCafe as one of the top 10 fastest-growing cities in the U.S.

According to a state filing submitted on Tuesday, June 2, the business will be located at 735 South William E. Crawford Ave., spanning 99,000 square feet. Although a few well-known brands are in Rockwall County, it will be the first major grocery store within Fate’s city limits.

Customers have a lot to look forward to. John Votava, Kroger’s director of Communications and Public Affairs, tells MySA that investors are pouring $40 million into the project, which will include a café serving sweet treats and beverages, a Murray’s Cheese counter, a pharmacy and more. A fuel center with 14 pumps and a grab-and-go kiosk will also be nearby…

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