Dallas Stars CEO Brad Alberts discusses $3 billion Plano arena and mixed‑use district

The way Dallas Stars President and CEO Brad Alberts describes the team’s chances of leaving the American Airlines Center in 2031 for a new arena and entertainment district at the Shops at Willow Bend in Plano is simple.

“We’re engaged, and I think it’s a good analogy, and we’re working toward getting married,” Alberts said. “There’s a lot of work to do to plan the wedding.”

And he’s not exaggerating.

Funding hurdles and rising costs

Beyond securing funding for what Alberts estimates will be a roughly $3 billion project – supported by $700 million from the city of Plano, private investors, and debt – he says the issue that keeps him up at night, aside from the money, is traffic…

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