DALLAS — The 55-foot ambassador of Texas hospitality is getting a fresh wardrobe this fall.
The State Fair of Texas has announced Cavender’s Boot City as the Official Western Wear Store of Big Tex starting with the 2026 season. As part of the partnership, the Tyler-based retailer collaborated on a new design for Big Tex’s signature Western shirt and brought along legendary Texas hatmaker Resistol to craft his iconic 95-gallon cowboy hat.
The collaboration brings together three Texas institutions deeply committed to preserving Lone Star culture, traditions, and craftsmanship.
A Heritage Partnership Built for the Fairgrounds
For more than 60 years, Cavender’s has grown from a single store in Pittsburg, Texas—founded in 1965 by James and Pat Cavender—into a national Western wear powerhouse. Today, the Texas Cowboy Hall of Fame inductee operates more than 130 locations across 19 states while actively supporting rodeos and youth athletic programs across Texas.
“Big Tex has long represented the spirit, hospitality, and traditions that make Texas unique,” said Jennifer Schuder, Senior Vice President of Customer Engagement for the State Fair of Texas. “Partnering with Cavender’s and Resistol brings together two Texas brands that authentically represent the Western heritage, craftsmanship, and pride that Big Tex has embodied for generations.”
For Cavender’s leadership, the chance to dress the state’s most famous cowboy is a milestone moment…