After five years building an online streetwear brand, SANA opened its flagship store in downtown Detroit on Sept. 12. Eager fans lined up around the block to get in and purchase tees, hoodies, trucker hats, and more with designs inspired by Detroit’s sports teams.
The opening, which had a line to get in starting at 7 a.m., saw an estimated 500 shoppers walk through the door. It featured hundreds of giveaways, a DJ pumping out energetic sounds, and on-the-spot embroidery. Founder Michael Sana was on a megaphone, thanking supporters and professing his love for them all. A VIP party took place the previous night.
“We wanted to be the first premium brand that came out of Detroit that is very community-focused,” Sana says…