North Carolina athletic director Steve Newmark presented a plan Tuesday to house revenue-generating parts of the UNC athletic department within an associated entity.
If approved, six pieces of the athletic department — multimedia rights, licensing, ticketing, NIL, special events and the operations of Finley Golf Course — would be moved into a new limited liability company, also known as an LLC.
Newmark said the associated entity would allow the Tar Heels to pursue revenue generation with more flexibility and more swiftly in a move that mimics several other collegiate athletic departments…