EL PASO, Texas (KFOX14/CBS4) — A new premium tequila brand rooted in the Sun City is bringing a distinct soundtrack to the spirits industry.
Founded by El Paso natives Jaime Cabrera and Ernie Montoya, El Músico Tequila is officially launching a Blanco tequila that’s crafted using music played directly during the fermentation process.
The brand relies on a proprietary process called “MusiCrafted fermentation.”…