As the digital marketing landscape continues to evolve, Reel Good Social helps clients navigate social media content development and strategy. By prioritizing authenticity, the social media agency fosters real connections between businesses and audiences. The Springfield Chamber recently spoke to Kelly Winberg, Founder of Reel Good Social, to find out more about the organization.
Tell us a little about Reel Good Social.
Reel Good Social is a social media and digital marketing agency serving Oregon-based brands. I started this business because I’ve hired for social media manager roles four times throughout my career, and every single time, it was harder than it should have been to find the right person. What I kept running into was this split between a few very different types of candidates:
- The videographer – incredibly talented behind a camera, but needed months of training on strategy, data, and business goals before they could really operate independently.
- The content creator – great creative instincts, but didn’t understand how optimizations for business outcomes actually worked.
- The 2015 social media manager – genuinely excellent when social was all graphics, pictures, and carousels, but never made the shift to video. The world of short-form video requires a completely different skill set, and many people are still catching up.
I built Reel Good Social to be the thing I couldn’t find: someone who understands both sides – the creative and the strategic. Social media is the number one place people spend their time, which makes it the most natural place for Oregon-based brands to market themselves, and I help them do it with authentic, relatable short-form video content that actually drives results…