JACKSONVILLE, FL — Kirk Burgers, a new food trailer from Kirk Lawler and his wife Janet Lawler, is preparing to serve Duval, St. Johns, Nassau and Clay counties with a focus on smash burgers and fries. Lawler told Business Debut the trailer is targeting a mid-June public launch, with a neighborhood soft opening planned first.
What to Expect
Kirk Burgers will launch with a streamlined menu focused on smash burgers and fries. For special events or private venues, the trailer may also offer hot dogs by request, Lawler told Business Debut.
The brand’s tagline is “fresh, never frozen Angus beef,” which Lawler said appears on the truck, business cards and logo. The beef comes through Tillman’s Meat Shop in Jacksonville, where Lawler said the shop grinds an 80/20 blend for Kirk Burgers each morning.
Menu and Vision
Lawler said the goal is to build a burger brand around fresh ingredients rather than frozen product.
“We’re marketing to folks that appreciate real actual 100% never frozen choice ground beef,” Lawler told Business Debut…