Cristina Martinez founded Very That in 2013, creating fun homewares, accessories and gifts that celebrate San Antonio Latina culture.
From coffee mugs emblazoned with “Support local chismosas” and tumblers designed to resemble Aqua Net hairspray cans to coasters featuring images of Bad Bunny and Juan Gabriel, kitchenwares have long been a part of Martinez’s self-dubbed “one-stop Chicana shop.”
We caught up the Saytown entrepreneur to talk about her journey to find herself and found that embracing her identity led to a popular thriving business with an online presence and a storefront at mercado-inspired South Side space Pica Pica Market, 910 SE Military Drive…