As the craft beer industry continues to face slowing sales, rising costs, and shifting consumer habits, two well-known Michigan breweries are proving that collaboration can still be one of the industry’s greatest strengths.
Saugatuck Brewing Company and Grand Rapids’ Brewery Vivant have entered into a partnership that allows both breweries to operate more efficiently while maintaining the identities that made them successful in the first place.
Founded in 2010 by Jason and Kris Spaulding, Brewery Vivant has become one of Michigan’s most distinctive craft beer destinations. Located inside a renovated historic funeral home in Grand Rapids’ East Hills neighborhood, the brewery is known for its European-inspired beers, craft spirits, cocktails, and scratch-made food menu. Over the years, it has built a loyal following thanks to its uber-unique atmosphere and its long-standing commitment to Belgian brewing traditions…