Rockton will be buzzing long before the first cyclists sweep down Main Street on Sunday morning, as the Ironman 70.3 returns through Rockton with a bike route that cuts straight through the heart of our village. With racers expected on June 14, 2026 between 9:45 a.m. and 1 p.m., many downtown businesses are adjusting hours, offering specials, and preparing for one of the most energetic days of the summer.
The Village of Rockton is pairing the race with its first Summerpalooza – Health & Wellness Block Party, running 2–7 p.m. in downtown Rockton. The event is designed to keep families in town after the race, with kids’ activities, music, and hands‑on attractions.
“We want people cheering on the athletes in the morning and staying to celebrate Rockton in the afternoon,” Monique Weaver, the village’s Community Promotions Coordinator stated . “It’s a full‑day experience—fitness, family, and community.”
Downtown shops gearing up
Several Main Street businesses are opening early, staying late, or offering race‑day specials:
- DeeDee’s Main Street Coffee-Open 12 p.m.-4 p.m.
- Ric Rac Embellishments & Gifts– Extended hours 9 a.m.–6 p.m. “We love the energy Ironman brings,” said Ric-Rac Embellishments
- Pick A Dilly Antiques– Open Noon–4 p.m.
- Sugar Britches – Noon–7 p.m., plus their Summerpalooza treats and outdoor fun.
- Frosted Farmhouse – In‑store sales and special hours 11 a.m.–7 p.m.
- Jill Rae Finally Art – Open throughout the Ironman window for visitors exploring downtown between race waves.
- After the Vine – 11 a.m.–5 p.m. with a Wine, Whiskey & Bourbon Tasting from 5:30–7:30 p.m.
- Truly Treasured Gift n Thrift – 12–7 p.m., offering 20% off storewide (excluding gift vendors).
Shops are hopeful for steady foot traffic as spectators line the course and athletes’ families look for places to relax between transitions.
Summerpalooza brings the block‑party feel
The Village’s Summerpalooza event is the first of three themed block parties planned for the season. Sunday’s focus is Health & Wellness, with activities designed to keep families active and engaged…