Imagine having the perfect product, in the perfect place, and still having to shut the doors.
We recently lost one of my favorite chicken places, for reasons I do not know. I can tell you this: from the very first chicken sandwich I had there, all the way up to the stuff they were serving just a couple weeks ago, everything was fantastic. The food was cooked perfectly, packaged with care, and handled with the kind of attention you just don’t see enough anymore.
The problem probably starts with the fact that Lubbock is over-chickened…