Seven Seven Six, the venture capital firm founded by Reddit co-founder Alexis Ohanian, has acquired ONIT, a Boise-based company that produces officially licensed college sports trading cards.
At a Glance:
- Seven Seven Six acquires Boise-based ONIT trading card company
- ONIT revenue grew 244% over past two calendar years
- Evan Parker named new CEO of ONIT after acquisition
ONIT creates trading cards for student-athletes across hundreds of collegiate teams, including those at Alabama, Florida, Michigan, Ohio State, Penn State, Tennessee, Texas and UCLA, among others. In the 2024-25 academic year, the company produced team-specific card sets for 212 teams across 67 Division I schools and worked with more than 8,000 student-athletes ― including more women’s sports athletes than all other trading card companies combined.
“ONIT is a natural fit with Seven Seven Six,” Ohanian said. “It’s an opportunity to create a vehicle for underserved sports to reach their fans through sports cards, a product category I’ve been passionate about since I was a kid. ONIT understands something fundamental about fandom and collecting that others have missed: It’s about community.”
Seven Seven Six has been an early investor in women’s and emerging sports, with a portfolio that includes Chelsea FC Women’s, Angel City FC of the National Women’s Soccer League, Los Angeles Volleyball and ATHLOS Track and Field…