Indiana High School Athletic Association (IHSAA) board of directors approved “Personal Branding Activities” (PBA) for high school student-athletes, allowing them to make money on their name, image, or likeness beginning with the 2026-2027 school year.
In recent years, college athletes have been able to be compensated for the use of their name, image, or likeness in various media and community settings. Now, Indiana will allow the same thing for high school student-athletes, but with many more rules and regulations. Here’s everything you need to know about the rules and how Indiana high school student athletes can earn money.
IHSAA Personal Branding Activities
Beginning with the 2026-2027 school year, your Indiana high school student athlete can benefit from their social media brand, personal appearances, and endorsements that do not involve their school. Student athletes can also provide non-athletic services like tutoring or youth sports coaching.
Likewise, schools cannot use Personal Branding Activities to recruit student athletes to attend their school. Student athletes also cannot accept benefits from Personal Branding Activities that are affiliated with or benefit their school…